blog post 3

The digital platform which we chose to research was mobile marketing, we thought this was appropriate due to the huge uprising of mobile marketing and the endless possibilities for marketing on the mobile. For our PSO we chose to do Aldi supermarket. we chose this PSO because we thought it was relevant to everyone, as everyone uses the supermarket, this widens the target audience and therefore increases the chances of rising sales. The digital platform suits the PSO because everyone uses the supermarket and the rise in smartphone users is astonishing, for example 90% of 16-24 year olds own a smartphone and two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online (Ofcom, 2015:online). We have made the app specific for different people, for example because the high percentage of students having smartphones we have incorporated a student category within the app.

We struggled on coming up with an idea on how we could use mobile marketing with our chosen PSO, Aldi, eventually coming up with the idea of the app which is made to enhance the persons shopping experience, it allows you to create your own shopping list where it compares prices to different supermarkets. In order to make the video we used videoscribe which gave it a professional look rather than filming it on a camera or phone.  One thing which we did find difficult is the use of the animation on the video as we did not have the full version of videoscribe so we were limited to what we could use and it was difficult to find the right animation to suit what we were trying to say. The app was trying to raise awareness in money which can be saved for students and families.

From the target audience being mostly families and students as older people (65+) don’t tend to use smartphones. I would expect an increase of sales at Aldi and also a wider range of shoppers shopping at Aldi as people would download the app and then would promote it by using word of mouth to their friends and families. Another way the app can be promoted is by users leaving a review off the app so that possible customers looking to download the app can see what the app has to offer and what are the benefits of having the app. Aldi is a cheap alternative for many compared to other high end supermarkets, especially for students, with the cheap brands Aldi has to offer students prefer to shop there rather than other higher end.

Freddie gray 15077930
Juned Ahmed 15090225
Scott Bramham 15183239

Sulimaan Ahmed 15083239